Taj Gasoline

ABOUT US

In pursuit of revolutionizing retail fueling experience in Pakistan we have channeled into all touchpoints of customer journey and integrated our footprint on all areas to deliver the best in class service to all. Today we operate in Fueling, Restaurants, Automobile and Hospitality industry

OUR <br> HISTORY

OUR
HISTORY

SUCCESSFUL LEGACY OF
FIVE DECADES ECHOES
OUR COMMITMENT TO
DELIVER OUR PROMISES AS A
PARTNER OF OUR CUSTOMER
A LEGACY OF PROGRESS

A LEGACY OF PROGRESS

Taj grew to operate 75 retail stations in partnership with leading local and international OMCs of Pakistan and transformed into a progressive OMC recognized by Customers across Pakistan.

Taj proudly maintains its dominance in the market to have the highest throughput per retail station in Pakistan

A LEGACY OF SERVICE

A LEGACY OF SERVICE

Our decades long relationship with our customers is our Pride, growing beyond our stations to help customers in need. Over years Taj and our Customers have grown and evolved together, partnering to service evolving needs and requirements.

A LEGACY OF INNOVATION

A LEGACY OF INNOVATION

Innovation has been bred into the DNA of Taj, from being one of the first Retailers to offer digitally integrated stations building trust of our customers, to offering first of its kind clean & hygienic food offerings along the highway

VISION

VISION


TO BE THE
MOST PREFERRED
PARTNER
ON THE ROAD

MISSION

MISSION

Our mission is to consistently deliver on the trust of our customers, creating a sense of home at Taj Gasoline’s retail stations, while leveraging our experience to empower franchisees, establish a strong network with reliable partners, enrich customer experience and franchisee ROI, utilize technology for oversight and sustainable growth, and cultivate a highly engaged team, making us the preferred employers in the country

OUR VALUES

OUR EMPLOYEES EMBRACE AND LIVE OUR VALUES,
WHICH THRIVES ORGANIZATIONAL CULTURE AT TAJ

WE OWN

WE OWN

We work with absolute sense of ownership. Purpose, integrity, respectfulness and innovation are inherent to our thoughts and actions.

WE WIN

WE WIN

We make all efforts with the spirit of winning. Winning is our destination and happiness.

WE SHARE

WE SHARE

We make all efforts with the spirit of winning. Winning is our destination and happiness.

OUR MILESTONES

BRAND STORY

UNDERSTANDING

UNDERSTANDING

Taj prioritizes travelers’ well-being and success on their journeys, offering premium services for inter-city and inter-state travel. Through empathy and a commitment to guest satisfaction, Taj serves as an ideal interval, focusing on refueling, refreshing, and revitalizing travelers to help them achieve their goals.

HAPPINESS

HAPPINESS

Taj serves as a welcoming companion for all travelers, extending its focus beyond truckers to treat each guest as a valuable brand asset. Their commitment to customer satisfaction is evident through various touchpoints, including fuel bars, road rescue, motels, well-equipped restrooms, and digital connectivity, enriching the overall Taj experience.

TRUST

TRUST

Taj values your trust and energy by delivering top-tier fuel and services at their synchronized stations. They are committed toexcellence, offering efficient and reliable products to serve travelers from diverse backgrounds, reinforcing their commitment to quality and inclusivity.

SOCIAL
RESPONSIBILITY

Giving back to the society is at the heart of our company’s objectives. We strongly believe in our responsibility towards our society. Jawan Pakistan is our initiative to engage with the youth to help them pursue small entrepreneurial ventures. So far, we have supported hundreds of individuals to set up small businesses in order to earn a respectable and productive livelihood.

596 INDIVIDUALS SUPPORTED TO
SET UP SMALL BUSINESSES

AMMA
FOUNDATION

Taj Gasoline’s CSR initiative, the Amma Foundation, was established in 2016 Our CSR endeavors aim to address multifaceted societal issues by focusing on unemployment reduction, fostering talent opportunities, countering poverty, and combatting inflation. A key aspect of our program is the dedicated support and encouragement for entrepreneurship, enabling individuals to create sustainable livelihoods. Geared towards benefiting communities within the vicinity of our Taj network, this initiative has positively impacted 596 families to date. However, our aspirations extend further, aiming to reach and positively impact 1000 families in the near future. Taj Gasoline remains steadfast in its commitment to creating a tangible and lasting difference in the lives of those we serve.

LEADERSHIP

M. Aslam Sheikh

M. Aslam Sheikh

Group CEO
Omar Shafqaat

Omar Shafqaat

CEO
 Kashif Lawai

Kashif Lawai

Group CFO
Masood Ahmed Zia

Masood Ahmed Zia

Group CHRO
Shakeel Khaliq

Shakeel Khaliq

Head of Network Development
 Zain Agha

Zain Agha

Head of Operations & Supply
Ahmed Maaz

Ahmed Maaz

Head Of Marketing
Faryad Ali

Faryad Ali

Head Of IT
Ali Raza

Ali Raza

Head of Project & Construction
Khurram Ali Mirza

Khurram Ali Mirza

Country Head Retail
Syed Muhammad Ali

Syed Muhammad Ali

Head of Lubricants and Automen